1. Who these terms are between
These terms and conditions ("Terms") govern your use of lizardreviews.com (the "Site") and the Google review removal services described on it (the "Service"), operated by Lizard Reviews, contactable at petr@lizardreviews.com ("we," "us," "the Operator"). By submitting an inquiry, sending a review link, booking a call, or otherwise engaging the Service, you ("you," "the Client") agree to these Terms.
Operator legal entity: [legal company name], [registration number], [registered address]. This section must be completed with the Operator's actual registered business details before these Terms are relied on as a binding contract.
2. What the Service is
We remove Google reviews that violate Google's own content policies. We work in two forms:
- Direct service for individual businesses and professionals, billed per review at a flat rate, payable only after Google confirms removal.
- White-label partnership for reputation management agencies, billed at wholesale rates tiered by volume, under a mutual non-disclosure agreement and with no direct contact between us and the agency's end client.
The Service does not include monitoring, review generation, reputation "suppression," or removal from platforms other than Google, unless separately agreed in writing.
3. Case acceptance
Submitting a review link does not obligate us to accept the case. We evaluate each submission and respond within one business day with an accept or decline decision. We may decline any case at our discretion, including but not limited to: reviews that do not appear to violate Google's content policies, rating-only reviews with no text, reviews on platforms other than Google, or cases where the information provided is incomplete or appears inaccurate.
Our published success rate applies only to accepted cases. A decline is not a failed case and does not affect that rate.
4. Pricing and payment
Direct clients are billed a flat fee per accepted and confirmed-removed review, as stated on the Site at the time of the inquiry. Agency partners are billed under a separate wholesale rate agreed on a partnership call, tiered by volume.
Payment is due only after Google confirms the review has been removed. We do not collect payment upfront, hold a deposit, or store payment card details on this Site. Accepted payment methods (SEPA transfer, wire transfer, or stablecoin) are confirmed at invoicing. Invoices are payable within the term stated on the invoice; late payment may result in suspension of pending or future cases.
5. Turnaround time
Typical turnaround on accepted cases is 3 to 7 days from acceptance to confirmed removal, with a median of approximately 4 days based on our historical case data. This is a typical range, not a fixed deadline. Complex cases, jurisdictional factors, or the state of the reviewer's account can extend this range. We will tell you if we expect a case to run longer than the typical range.
6. The removal guarantee and its limits
Our guarantee applies only to cases we have accepted. If we accept a case and do not achieve removal, you owe nothing for that case. We do not guarantee removal of cases we decline, and we do not guarantee any specific business outcome (such as a change in revenue, rating, or search ranking) as a result of a review being removed.
If a review we removed reappears on Google at any point, we will re-remove it at no additional charge. This lifetime re-removal warranty applies only to reviews we have confirmed removed and invoiced; it does not apply to new reviews or to reviews handled by other providers.
7. Your responsibilities
By submitting a case, you confirm that:
- You have a legitimate connection to the business the review is posted against (owner, authorized representative, or engaged agency acting on the business's behalf).
- The information you provide about the review and its context is accurate to the best of your knowledge.
- You are not asking us to remove a review because it is truthful and unfavorable, but because you believe it violates Google's content policies, is fabricated, or is otherwise improperly posted.
We reserve the right to decline or unwind a case, without refund obligation beyond fees already collected for that case, if we later determine these representations were inaccurate.
8. Methodology confidentiality
We do not publish or disclose the specific technical or procedural methods we use to achieve removal. This is a deliberate business decision to protect the effectiveness of our process, not a term you can request an exception to. We do not use account compromise, fake reporting networks, or any method that violates Google's Terms of Service.
9. White-label and agency terms
Agency partnerships require a signed mutual non-disclosure agreement before case submission begins. We will not contact, solicit, or identify ourselves to an agency's end clients. Wholesale pricing, volume commitments, and any retainer terms are set out in a separate partnership agreement, which takes precedence over this document in the event of conflict on those specific points.
10. Limitation of liability
To the maximum extent permitted by law, our total liability to you arising out of or related to the Service is limited to the fees you have paid us for the specific case giving rise to the claim. We are not liable for indirect, incidental, consequential, or punitive damages, including lost profits or lost business opportunities, even if we have been advised of the possibility of such damages.
We are not responsible for actions taken by Google, including changes to Google's policies, systems, or decisions that affect a case after acceptance, delays caused by Google's own review process, or a reviewer's ability to repost content after removal.
11. Indemnification
You agree to indemnify and hold us harmless from claims, damages, or expenses arising from your misuse of the Service, from inaccurate information you provided about a case, or from your breach of these Terms.
12. Termination
Either party may stop engaging the Service at any time. Termination does not affect fees already owed for accepted and completed cases, or the re-removal warranty on reviews already confirmed removed and invoiced.
13. Changes to these terms
We may update these Terms from time to time. The version in effect at the time you submit a case applies to that case. Material changes will be reflected in the "last updated" date at the top of this page.
14. Governing law
[Governing law and jurisdiction to be specified by the Operator based on the registered legal entity's home jurisdiction, e.g. "These Terms are governed by the laws of [country/state], and disputes will be resolved in the courts of [jurisdiction]."] Nothing in this section limits any statutory consumer protection rights you may have in your country of residence that cannot be waived by contract.
15. Contact
Questions about these Terms: petr@lizardreviews.com. See also our Privacy Policy.